Paid Faster, Built Better: A Cash Flow Conversation for Trade Partners

On most projects, cash moves slowly. Owner to GC to subcontractor, with a lag at every step. That delay puts real pressure on payroll, materials, and a sub’s ability to take on the next job. Forward-thinking general contractors are looking for ways to help their trade partners ease that strain when they need it. This free, education-first session breaks down the construction payment cycle and the early payment options available to subs today: how they work, what they cost, and when they actually make sense. Greg DiDonna, President of Viva Capital, and Bruce Orr, CEO of ProNovos, walk through the mechanics from both sides, funding and financial visibility.