fbpx

Published September 24, 2024 . 0 min read

Beyond the Numbers: A CFO’s Guide to Strategic Leadership in Construction

Beyond the Numbers: A CFO’s Guide to Strategic Leadership in Construction

The role of the Chief Financial Officer (CFO) in the construction industry has undergone a significant transformation. No longer limited to internal controls and compliance, today’s CFOs are key players in shaping strategy, driving innovation, and steering growth. This evolution brings new challenges and opportunities, demanding a more dynamic approach to financial leadership.

Construction CFOs face unique challenges: managing multiple projects with varying timelines and budgets, navigating labor shortages, addressing regulatory scrutiny, and tackling social and environmental concerns. They must also contend with fierce market competition and attract and retain top talent with the new generations entering the workforce and being elevated into leadership roles. In this complex landscape, effective financial management is crucial for the success and sustainability of construction businesses.
Whether you’re a seasoned CFO or an aspiring financial leader, this guide offers a proactive and strategic approach to financial leadership in the construction industry. It also provides helpful resources and tools at the end of the eBook to support your ongoing professional development and decision-making.

The Role of a Construction CFO

The role of a Construction CFO is multifaceted, encompassing responsibilities and challenges uniquely tailored to the construction industry. As the leader of all core financial functions within the company, a Construction CFO must navigate the complexities of managing multiple projects, varying timelines, and intricate financial structures. To excel in this role, possessing advanced qualifications such as a CPA, MBA in accounting or finance, or construction-specific designations like the CCFIP is essential.

Expertise in GAAP standards, familiarity with financial metrics, and proficiency in enterprise-level financial systems are non-negotiable skills for a Construction CFO. Beyond technical knowledge, a strong commitment to ethical practices is crucial, ensuring transparency and integrity in all financial dealings.

I think it’s just trust us and come to us as often as you can. I always joke and tell everybody, hey, I’m not the IRS. I’m just trying to find cash flow. I’m not here to report you and do anything else, but I’m here to be your partner to help you work your way through this. So that we can meet the criteria of your surety and your bank to get you the maximum money you need to function and continue to grow your business.

Gerardo Perez
Senior VP, First Bank

The Construction CFO must diligently focus on financial statements, vigilantly monitoring the company’s financial health. Building and sustaining strong relationships within and outside the company is vital, enabling collaboration and fostering trust. As Bruce Orr, ProNovos CEO and CFMA Executive Committee member, emphasizes, “The best CFOs don’t just guard against risks—they actively seek and advocate for new opportunities that can drive growth and innovation.” This proactive approach helps manage risks and identify and seize opportunities that drive growth and enhance the organization’s competitive edge.

Success in this role also depends on developing, nurturing, and trusting your team, empowering them to perform at their best. Finally, a top Construction CFO always has a finger on the pulse of industry trends and what’s next, ensuring the company stays ahead in an ever-evolving landscape.

Access the full ebook and elevate your role as a financial leader — just fill out the form!

My best clients are the ones that proactively update me, whether it’s good or bad news; they treat the relationship like a partnership. That’s the relationship we want.

Margie Morris, CCIFP
Partner, Guignard Company