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Published October 8, 2024 . 4 mins read

Bridging the Generational Gap: Choosing the Right Channel for Your Message

In today’s multigenerational workplace, communication can be a challenge. With so many generations—Baby Boomers, Gen X, Millennials, Gen Z, and soon Alpha—each having their preferred communication styles, the question often arises: who decides the method of communication? This topic sparked a lively conversation during my recent New England CFMA Regional Conference presentation. Some believed the eldest person in the room or the boss should decide the communication method. However, I emphasized the importance of receiver-oriented communication. This approach to communication focuses on how the message’s recipient will best understand, process, and respond to the information being conveyed. Instead of prioritizing the sender’s preferred method of communication, this approach tailors the message and the medium to suit the receiver’s preferences, needs, and context.

Focusing on ‘receiver-oriented communication’ is a great way to bridge the generational divide. By emphasizing that effective communication isn’t just about how we prefer to send messages but also how others best receive them, you’re setting the stage for more harmonious and productive interactions.

This means that the sender is responsible for selecting the correct channel because how the message is delivered is just as crucial as the message itself.

Samantha Lake
COO,
ProNovos

The Importance of Choosing the Right Communication Channel

Imagine scheduling an hour-long in-person meeting to convey a simple piece of information. The recipient may see this as a waste of time, which could negatively impact how they receive your message. Conversely, sending a complex or sensitive message via a quick Slack message could lead to understanding. The key is to align your communication channel with the message’s content and the recipient’s needs.

I recommend creating a Communication SOP (Standard Operating Procedure) to prevent confusion and ensure effective communication. At ProNovos, we have developed a detailed SOP that outlines which channels should be used and when. Here’s a brief overview of our approach:

Email

External Messages (Clients, Partners, etc.): Email is the go-to for all communication with clients, partners, and external stakeholders.

Internal Messages: Use email for internal communications that require documentation or may need to be referenced later, such as formal requests, documents, and policy changes. Slack is preferred for quick questions or informal discussions.

Slack (Internal Communication)

Direct Message: Ideal for quick, one-on-one conversations or updates that don’t require documentation.

Channel: Used for team-wide or project-specific communications that benefit from group visibility and collaboration.

Group Messages: Best for coordinating tasks or discussing topics that involve specific team members.

User Snap

All client support requests can be logged through User Snap, a built-in feature of the ProNovos product, to ensure they are tracked, managed, and resolved efficiently. This tool allows users to conveniently address issues or provide recommendations, streamlining the support process for quick outcomes.

Pivotal Tracker

Development-related tasks, including bug fixes and feature requests, are managed within Pivotal Tracker.

Monday.com

All project-related discussions are centralized in monday.com to ensure they are easily accessible and not lost in other channels.

Phone

Use the phone for topics that may lead to confusion or require clarification, as voice communication can reduce misunderstandings.

Zoom/Video Calls

Zoom is essential for relationship-building conversations, difficult discussions, or when visual aids, such as screensharing of the product for demonstrations, training or support, are necessary. See additional resources for Zoom Etiquette tips.

Text Messaging

Reserved for urgent situations where immediate action is required.

Three Actionable Steps to Apply This Logic in Your Company

Assess Your Current Communication Channels

Start by evaluating the communication tools your team is currently using. Are they the best fit for the types of messages being sent? Gather employee feedback across all generations to understand their preferences and pain points.

Create a Communication SOP

Develop a Communication SOP that clearly defines which channels should be used for different types of messages. Involve representatives from each generation to ensure the SOP is inclusive and meets the needs of all employees.

Train Your Team

Once the SOP is in place, train your team to use it effectively. Emphasize the importance of matching the communication method to the message’s content and the recipient’s needs. Regularly review and update the SOP as your team and technology evolve.

By following these steps, you can create a more harmonious and efficient communication environment that respects the preferences of all generations in your workplace. Remember, the key to effective communication is not just what you say but how you say it.