Published March 17, 2026 . 0 min read

Industry marketing leader brings nearly two decades of experience across construction, financial services, and SaaS

Atlanta, GA, March 17, 2026 — ProNovos, a leading provider of financial intelligence and working capital solutions for the construction industry, announced today that Catrina Sandmann has joined the company as Director of Product Marketing and Growth.

In this role, Sandmann will lead product marketing and growth initiatives across the ProNovos platform, including its financial intelligence tools and QuickPay solutions, which help construction companies accelerate cash flow and manage payments for approved work. She will focus on sharpening how ProNovos communicates the value of its solutions to construction leaders navigating complex project finances.

Sandmann brings nearly two decades of experience across construction, financial services, and software-as-a-service (SaaS) marketing. Throughout her career, she has helped organizations translate complex financial and operational data into clear, actionable insights for decision-makers.

Prior to joining ProNovos, she held senior marketing leadership roles, leading product positioning, market strategy, and growth initiatives across software and financial services organizations. Her work has consistently centered on helping companies articulate the business value of their products while aligning product, marketing, and sales teams around a shared understanding of the customer.

“Catrina understands both the industries we serve and the financial realities construction leaders face every day. Her ability to connect product innovation with real business outcomes will strengthen how we bring our full platform to market, and help more construction companies gain the clarity and control they need to grow confidently.” — Samantha Lake, COO, ProNovos

“Construction leaders are under constant pressure to make fast decisions while managing risk across projects, cash flow, and forecasting. ProNovos gives them a complete picture of their financial performance and tools like QuickPay Direct that help them act on it. I’m excited to help more companies understand what that level of insight and control can mean for how they run their business.” — Catrina Sandmann, Director of Product Marketing and Growth, ProNovos

In her role, Sandmann will work closely with ProNovos’ leadership, product, and sales teams to strengthen product positioning, support market expansion, and ensure the company’s messaging reflects the financial priorities of construction executives.

About ProNovos

ProNovos provides cloud-based financial intelligence, project management, and working capital solutions purpose-built for the construction industry. The platform helps construction professionals gain clarity into project performance, forecast outcomes, manage cash flow, and act with confidence.

In addition to financial intelligence and project management, ProNovos offers QuickPay and QuickPay Direct, giving contractors flexible options to accelerate payment on approved work and better manage cash flow without disrupting existing processes. ProNovos is accessible anytime, anywhere, supporting superintendents, project managers, accountants, estimators, executives, and other decision-makers across the organization.