← the blog
Samantha Lake

Samantha Lake

COO

Samantha is a strategic leader with 20+ years of experience in organizational culture and business transformation. With a background spanning associations, marketing, academia, and technology, she brings a fresh and pragmatic approach to innovation. As COO of ProNovos, she helps construction companies harness data and technology to drive better financial and operational decisions.

LinkedIn ↗
August 24, 2026

To Build or Not to Build: A Question I Didn't Expect to Find at the Globe

Standing in front of Shakespeare's Globe, Hamlet's most famous question turned into a software question: build your own AI financial tool, or buy one that already understands construction finance?

Read →
May 29, 2025

Mid–Senior Level Account Executive Job Opening

Job Title: Mid–Senior Level Account Executive (Contributor + Sales Leader)

Read →
May 19, 2024

Frank Di Lorenzo Joins ProNovos as Vice President of Solutions

Atlanta, GA, May 19, 2024—ProNovos Construction Financial Intelligence, a leading construction financial analytics company, today announced Frank Di Lorenzo's appointment as Vice President of

Read →
construction analytics on site
September 19, 2019

Construction Analytics: Where Processes and Goals Align

Analytics can be vital to companies that generate a high volume of data like the construction industry. This information includes profit control, productivity, quality, duration and possible safety

Read →
don't give up motivation
April 20, 2018

Construction Resource Management and the Opioid Crisis

Construction resource management and the opioid crisis might seem like disconnected concepts. But in fact, studies show that overwork is a significant factor.

Read →
opioid abuse construction
March 19, 2018

Construction Analytics and the Fight against Opioid Abuse

As you probably know, this problem has been plaguing the United States for far too long. There’s no discrimination either. This isn’t a white problem, black problem, poor, rich or gender-related

Read →
construction management
March 8, 2018

Construction Business Intelligence: Strategies for Success

Construction is changing rapidly and so is the industry’s need for analytics and business intelligence, which brings up a great question: what is construction analytics?

Read →
operations manager dashboard
March 5, 2018

Contractor’s Buyers Guide to Business Intelligence Software

How much should contracting firms pay for Construction Analytics or Construction Business Intelligence?

Read →
how siloed data is hurting construction
March 2, 2018

More about how siloed data is hurting construction companies

I’m a big fan of the jobsite articles that are "Powered by Procore".

Read →
business intelligence maturity continuum
March 2, 2018

Business Intelligence vs. Construction Analytics

My job consists of educating and helping construction companies do two things, 1). better understand the value of data and 2). help their organization embrace analytics. If you would have asked me

Read →
construction pros dashboard
March 2, 2018

For Construction Professionals

Are you a professional in the construction industry?

Read →
March 1, 2018

I Hear that Data is the New Oil. Is that True for Contracting Firms?

Most industries are looking at data as a very important commodity and they have been doing so for years. Even the oil industry has recognized the importance of data as they look for more creative

Read →
March 1, 2018

Storytelling with Job Cost Data

We work with contractors daily on how best to take advantage of the data that's locked up in their accounting systems and ERPs.

Read →