Samantha Lake
Samantha is a strategic leader with 20+ years of experience in organizational culture and business transformation. With a background spanning associations, marketing, academia, and technology, she brings a fresh and pragmatic approach to innovation. As COO of ProNovos, she helps construction companies harness data and technology to drive better financial and operational decisions.
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AI for Contractors: What Questions to Ask AI Vendors Before You Buy
Before you buy an AI tool for your construction business, ask the hard questions first. We touched on a few of the questions contractors should ask during our September 9 webinar on AI for cash flow, WIP, and job costing: how a vendor secures your data, whether it connects to your ERP, whether it shows its sources, and more.
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To Build or Not to Build: A Question I Didn't Expect to Find at the Globe
Standing in front of Shakespeare's Globe, Hamlet's most famous question turned into a software question: build your own AI financial tool, or buy one that already understands construction finance?
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What We Heard at CFMA 2026 (and What It Means for Construction Finance)
If you stopped by our booth this year, you probably remember the claw machine. But the people who stuck around weren't there for the prizes. They were there because something clicked for them
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Mo’ Money Mo’ Problems for Subcontractors
Growth is supposed to fix your cash flow problems, right? More revenue, more runway. That's how it works in almost every other business. But ask any subcontractor who has doubled their project load
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Why Saying No Matters
I’ve always loved the month of March. For many years, it was simply because it’s my birthday month. As I got older and more aware of the world around me, it took on a deeper meaning. March is Women’s
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Why the “Do-It-All” ERP Is a Myth in Construction
Last fall, I spent a lot of time on the road speaking at CFMA regional conferences and the AICPA Construction and Real Estate Conference. In conversation after conversation, one theme kept coming up.
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Inside Our Inaugural Construction Intelligence Summit
On August 4, 2025, we hosted our first-ever Construction Intelligence Summit at Smith + Howard’s office in Atlanta. We brought together 50 professionals from across the construction industry. From
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Mid–Senior Level Account Executive Job Opening
Job Title: Mid–Senior Level Account Executive (Contributor + Sales Leader)
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The Cost of a Bad Forecast: How Poor Project Projections Drain Construction Profits
Every project starts with a forecast, but when that forecast is off, the financial consequences can be significant. While project managers (PMs) are often focused on schedules, materials, and
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The Future of Construction Financials: Why It’s Time to Move Beyond 40-Year-Old Excel Spreadsheets
2024 marks 40 years since the creation of Excel, which was officially launched to the public in 1985—a tool that’s been around longer than most project managers and construction CFOs have been in
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Good Tech Can’t Fix Bad Culture
With so many new cutting-edge technologies available, it's easy to get swept up in the excitement of wanting to modernize your company and implement everything from advanced project management
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‘Your Data is Good Enough’: ProNovos on the Constructed Futures Podcast
Construction contractors already have the data they need to run their projects and businesses more efficiently.
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Check Out Our Column in Construction Business Owner’s November Issue
Analytics dashboards continue to grow in popularity among contractors, but the discussion can omit an important consideration—metrics that are useful to one company can be meaningless to another.
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Construction Analytics: Where Processes and Goals Align
Analytics can be vital to companies that generate a high volume of data like the construction industry. This information includes profit control, productivity, quality, duration and possible safety
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Construction Resource Management and the Opioid Crisis
Construction resource management and the opioid crisis might seem like disconnected concepts. But in fact, studies show that overwork is a significant factor.
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Construction Analytics and the Fight against Opioid Abuse
As you probably know, this problem has been plaguing the United States for far too long. There’s no discrimination either. This isn’t a white problem, black problem, poor, rich or gender-related
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Contractor’s Buyers Guide to Business Intelligence Software
How much should contracting firms pay for Construction Analytics or Construction Business Intelligence?
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More about how siloed data is hurting construction companies
I’m a big fan of the jobsite articles that are "Powered by Procore".
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For Construction Professionals
Are you a professional in the construction industry?
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