“Samantha is a highly respected and transformational leader, with a proven track record of driving meaningful change,” Orr said. “She brings to the table a strong business acumen, intense curiosity for technology, and the ability to navigate complex challenges to deliver exceptional results. I’m thrilled to welcome Samantha to the ProNovos team.”
Lake most recently served as Vice President of Communications/IT at the Princeton, N.J.-based Construction Financial Management Association (CFMA), the only national nonprofit organization serving construction financial professionals. She played a pivotal role in shaping the organization’s strategic plan for 2022-2025 and in modernizing CFMA’s tech stack to better meet members’ rapidly evolving needs.
“Notably, Samantha also led the creation of CFMA’s DEI+ Committee, working tirelessly to foster inclusivity and drive impactful initiatives,” said Orr, who worked directly with Lake on those efforts and currently serves on CFMA’s national Executive Committee.
During her tenure at CFMA, Lake saw firsthand the need for more efficient and data-driven approaches in construction.