ProNovos founder Bruce Orr discussed that question and more in Episode 557 of the North Fulton Business Radio podcast, hosted by John Ray (@northfultonbrx). Part of the Business RadioX network, Ray’s show spreads the word about important work local businesses are doing to serve their markets, communities and professions.
Ray is a veteran business consultant and active community volunteer. In the 35-minute discussion in his Alpharetta studio, he quizzed Orr about ProNovos’ partnerships with the construction groups of eight major CPA firms, including Atlanta’s Smith and Howard.
In describing his career path, Orr noted that he had dialoged extensively with contractors, initially as an independent consultant, before developing and refining the data-warehousing and analytical tools offered by ProNovos.
Ray praised that unusually customer-focused approach.
“There are so many technology companies that start with an idea, and they go down the road developing this idea,” the host said. “The big mistake they make is not talking to customers. You not only talked to customers, you went and worked for them. That is taking it one step further to learn what their problems really are.”
Orr noted that CPA firms are particularly interested in seeing their clients benefit from the automated WIP reporting made possible by construction analytics.